Branding Project Team

Timeline: Oct 2012 to Nov 2012

Purpose:

This team helped in the re-branding process of the Melton Foundation. Roles depended on Fellows’ experience in marketing or branding or design and their available time

WHAT THE TEAM DID

• Helped refine the positioning statement for the MF so it accurately represents how we want to perceived
• Helped select a visual style (logo, colors, etc.) and tagline that accurately reflects the personality of the MF